Santa for a Day is just that: a means for people who “have” to become Santa for kids who "have not". Unfortunately, there are disadvantaged kids writing letters to Santa this season, whose wishes will go unanswered... unless you step in. And here’s how: Santa for a Day, with the Atlanta Housing Authority, is collecting letters from nearly 2,500 underserved children living in Atlanta. Here, on, you can make their dreams come true on Christmas morning – browse letters, select gifts, or simply let Santa decide – but most important is the joy you can bring, where it otherwise might not happen. 

Santa for a Day is a 501 (c) (3) Public Charity, so your generosity goes straight to the children.




Our mission is to show kindness in the face of adversity. Teaching youngsters the power of the pen… and then rewarding their efforts, by translating their wishes into reality, not only positively reinforces their nascent literacy skills, but it also helps them author a different, more positive narrative about life, one sparked by optimism and the vision of a brighter future.


Learn More About SFAD and the Families We Serve


Santa for a Day is a certified 501 (c) (3) Public Charity and we answer letters to Santa from disadvantaged kids. Founded in 2018, we partnered with the Chicago Housing Authority had a very successful test. In 2019, we grew that model adding Milwaukee and Detroit. In 2020 we reached strategic partnerships with the Housing Authorities of Atlanta, Boston and Philadelphia. We are thrilled to welcome the Housing Authority of Kansas City on board for this coming holiday season! Strengthened by generous donations and community involvement, SFAD remains focused on growth. Our mission has never been more important and with your help, we hope to expand our reach to a total of 10 cities by 2022.

“While at the Chicago Housing Authority, I worked with Santa for a Day first-hand and saw what it meant to that community. Now, as President & CEO of the Atlanta Housing Authority, I recognize similar circumstances here in Atlanta, and I think SFAD will be a god-send for our constituents. This is a great opportunity to provide hope to Atlanta’s most disadvantaged kids. I beg you, let’s all do our part, and be ‘Christmas angels’ all year long. Every donation translates into new-found hope for these boys and girls who have been through so much this year…”

Eugene Jones, Jr.
President & CEO 
Atlanta Housing Authority


  1. Kids write a letter addressed to Santa.
  2. Atlanta Housing Authority collects all letters.
  3. SFAD receives redacted letters with wish lists.
  4. SFAD matches the child’s gift request to available online items.
  5. Donors can read redacted letters, select gift and pay with credit card.
  6. Order is encrypted then transmitted to online retailer.
  7. Retailers ship gifts to SFAD, we wrap each gift individually and deliver to housing authorities.
  8. Each Child receives their gifts at a holiday party hosted by the Atlanta Housing Authority.


Volunteers make our work a success. We hope you will consider the many ways to give of your time: Letter writing events: assist younger children in writing their letters to Santa. Identifying gifts: Johnny wants a red fire truck, but which red fire truck is it? Gift-wrapping: Packages arrive at SFAD HQ and need to be quickly wrapped and shipped. Fundraising Events: With a return to normalcy, there will be many opportunities to support. Please check back here in September to get involved in 2021 holiday campaign.




Take the tax-wise approach and donate stock or mutual funds. Download Stock Donation Instructions.


Our organization welcomes in-kind gifts including computers, supplies, and your expertise. Please email  if you would like to contribute products or services to Santa for a Day.


Consider including the Santa for a Day in your planned giving and join the Santa for a Day Legacy Fund.


Buying a new car? Getting rid of an old one? You can easily donate your vehicle and you will get a minimum of $500 tax deduction AND Santa for a Day receives proceeds to support our work!


Sign up to receive monthly emails including updates on letter writing, virtual events, opportunities to volunteer and gift-giving! Plus, read thank you notes from the kids, stories from the field and updates on our work to provide hope where it is so desperately needed.

Disclaimer: We will not, in any circumstances, share your email with other individuals or organizations without your permission, including public organizations, corporations or individuals, except when compelled by law. We do not sell, communicate or divulge your information to any mailing lists.

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